But he expects the high season occupancy at Phuket resorts, which hit 80 percent last high season, should hold at around 75 percent in 2013-14.
''The Ukranian crisis and the drop in the value of Russia's currency have caused problems,'' he said. ''And Russian officials are not allowed to travel, so that also has an effect.''
Efforts were being made to improve safety and security and give tourists a rip-off free experience from the moment they reached Immigration counters at Phuket International Airport, he said.
''We are trying to encourage good behavior to greet tourists wherever they go,'' Khun Kritsada added. ''Word of mouth continues to be so important and we want it to always be positive.''
With the Asean Economic Community coming, the THA intended to hold training sessions to boost skills.
While Phuket's tourism numbers have been trending down for three months, the island is far better off than Bangkok or other high-profile destinations in Thailand.
Direct flights have cut Phuket free from concerns about the politics of the capital and its diversity of appeal across many countries reduces the impact of downturns from any single source.