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Target Phuket 2014 for New Thailand Low Cost Flyer Lion Air

Friday, November 1, 2013
PHUKET: Lion Air aims to be competitive in Thailand and will be flying out of Phuket and Had Yai next year, CEO Darsito Hendroseputro told journalists in Bangkok today.

Expanding from its base as Indonesia's largest low-cost carrier, the Thai operation aimed to quickly carve a six to eight percent market share in Thailand.

''Thai Lion Air will operate like our parent company, Lion Air, in Indonesia, on a total LCC model,'' Mr Hendroseputro said.

''People coming to Thailand look for value, so the potential of the Thai market is more towards the low-cost segment.''

In five years, Lion would be one of the strongest low cost carriers in Thailand, he said.

''In 2014, we are bringing an additional eight aircraft into Thailand, with a total of 50 aircraft in another five years,'' said Mr Hendroseputro.

He added the airline - going twice-daily to Chiang Mai and jakarta and once to Kuala Lumpur from December 30 - would also begin flying to Phuket and Had Yai, Singapore, India and China (probably Guangzhou and Hong Kong) next year.

Lion Air aims to offer ''consistently low fares'' not special offers that come and go. The free 15kg baggage allowance is also likely to attract passengers.

Comments

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Besides looking for value, people should look at safety. Lion Air has one of the worst safety records of any LCC airline.

Their latest crash was on Apr 13th this year in Bali. Countless runway excursions and overruns are on their list too.

Just Google Lion Air accidents and incidents and see for yourself.

Only Adam Air was worse in Indonesia but luckily the authorities closed that airline down in June 2008.

Happy Landings.

Posted by ThaiMike on November 1, 2013 16:48

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Any landing is a happy landing, Mike.

Crashing is something else.

Posted by Buster on November 1, 2013 18:05


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