PHUKET: That Smile takes off from October 1 when Phuket passengers will be able to decide whether the new brand lives up to its name.
The Thai Airways offshoot is being marketed as ''affordable light premium.'' In other words, budget it isn't.
Whether the positioning works will only become apparent once the airline takes off.
The marketing team sees it as differentiating itself with ''good price'' and ''high value'' and the character of the airline is ''trendy'' ''friendly'' and ''worthy.''
If that sounds right for you, Thai Smile may be your kind of brand. ''Reliable'' ''enjoyable'' and ''valuable'' are the other words being associated with the brand.
Some of Phuket's high flyers, including Vice Governor Dr Sommai Preechasin and Phuket International Airport general manager Wing Commander Prathuang Somkhom, gave Smile the thumbs up today at a brand lanuching in Phuket City.
Daily Phuket-Bangkok and Phuket-Chiang Mai services start from October 1.
One-way fares Phuket to Chiang Mai vary between 3315 baht and 4630 baht depending on the booking class and whether the flight is weekend or Monday to Friday.
One-way Phuket-Bangkok begins at a competitive 2695.
Smile PLUS Class is a business class service that offers an extra baggage allowance and other bonuses.
Sales manager Prasert Tanhan was confident today that the brand would find its niche. It's almost time for the pilots to smile . . . and start their engines. How many takers for the Smile High Club?
The airline's site is at thaismileair.com where passengers can ''discover a delightful & smarter way to fly.''
The Thai Airways offshoot is being marketed as ''affordable light premium.'' In other words, budget it isn't.
Whether the positioning works will only become apparent once the airline takes off.
The marketing team sees it as differentiating itself with ''good price'' and ''high value'' and the character of the airline is ''trendy'' ''friendly'' and ''worthy.''
If that sounds right for you, Thai Smile may be your kind of brand. ''Reliable'' ''enjoyable'' and ''valuable'' are the other words being associated with the brand.
Some of Phuket's high flyers, including Vice Governor Dr Sommai Preechasin and Phuket International Airport general manager Wing Commander Prathuang Somkhom, gave Smile the thumbs up today at a brand lanuching in Phuket City.
Daily Phuket-Bangkok and Phuket-Chiang Mai services start from October 1.
One-way fares Phuket to Chiang Mai vary between 3315 baht and 4630 baht depending on the booking class and whether the flight is weekend or Monday to Friday.
One-way Phuket-Bangkok begins at a competitive 2695.
Smile PLUS Class is a business class service that offers an extra baggage allowance and other bonuses.
Sales manager Prasert Tanhan was confident today that the brand would find its niche. It's almost time for the pilots to smile . . . and start their engines. How many takers for the Smile High Club?
The airline's site is at thaismileair.com where passengers can ''discover a delightful & smarter way to fly.''
Wont work, everyone now wants cheap flights aka airasia style pay for what you want..
Posted by Ivan on September 21, 2012 00:25