Khun Maitree is the present governor of Phayao and his appointment to Phuket is as one of 24 new governors announced today.
Khun Maitree has some experience of Thailand's south. He was a governor of Trang province, south of Phuket on the Andaman Sea coast.
He has also been vice governor of Phang Nga and Nakkorn Si Tammarat. He has a masters degree.
Dr Sommai Preechasin, the most senior of Phuket's three vice governors, has been Acting Governor since former Phuket Governor Tri Augkaradacha left Phuket at the weekend to begin his retirement in Bangkok.
He said he would take a long holiday before settling down to his new career as a grandfather - but the holiday would not be on Phuket.
Cabinet is expected to endorse all of the appointments at a meeting in Bangkok today.
It's not known at this stage when the new governor will arrive on Phuket.