Swiss Ernst Krummenacher, 71, took a dip daily at Phuket's southernmost beach, Nai Harn, his Thai wife said.
The pair travelled from Rawai as usual today and were in the water about 8am when Mr Krummenacher got into difficulties.
Tourists helped him back to shore but he did not respond and did not revive. His body was taken to Vachira Phuket Hospital.
Lifeguards usually set up their patrols at the Beach about 8.30am every day.
Mr Krummenacher's drowning is the third on Phuket beaches this week following the death of Korean Seung Jinsro, 45, at Kata Noi on Wednesday and Chinese Qi Chunhua, 43, at Karon on Thursday.
Other swimmers have been pulled from the water in rescues.
A Russian man who lives on Phuket was pulled from the water at Surin beach late yesterday after having ignored red flags on the beach.
He was recovering today and was not in danger of drowning, Surin lifeguards told Phuketwan.
There are so many tourists before 8.30am on the beach, maybe the lifeguards should wake up a little earlier.
I forgot, no one will pay the extra time. The lifeguards earn so little money. Please goverment gives them double the money.
Who takes over once the responsibility, the beachmanagment is a joke.
The new tourists should be made better aware of the dangers.
The polluted beaches are a shame for Phuket.
Posted by steve on August 16, 2015 17:48