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Governor Nisit Jansomwong: five-star resorts seem to be ''doing ok''

Concerts on Beaches Hit a Discordant Note With Phuket Future Directions

Wednesday, October 29, 2014
PHUKET: Upmarket five-star resorts on Phuket seemed to be ''doing ok'' this high season, Governor Nisit Jansomwong said today. ''Guesthouses, one, two and three-star places are probably not doing as well,'' he added.

When it came to the image that Phuket wanted to project, the governor said, it was up to the people of Phuket as to what kind of Phuket they wanted to show to the world.

He was speaking after Feel Corporation, an entrepreneurial group from Bangkok, yesterday proposed holding a ''mega music festival'' on Phuket's Kata beach in February.

The concept failed to impress the Phuket administrators who were at the meeting with the governor yesterday.

With the National Council for Peace and Order recently clearing all of Phuket's beaches of all commercial activities except jet-skis and parasailers, it was difficult for the people at the meeting to imagine how another exception might be made for private profit-taking on a public beach, unless it could somehow be held in the water.

Memories of the huge levels of resistance to the Sydictive Elements concert of New Year 2012-13 that underperformed in every way appear to differ between Bangkok and Phuket.

To have yet another group of entrepreneurs trying again to use Phuket's beaches to attract an audience for profit surprised many people.

This time around, however, the entrepreneurs at least did Phuket the courtesy of seeking out opinions on the island in a more thorough way than in 2012.

And Bangkok's entrepreneurs have realised that Phuket's peak season is fully booked so trying to attract more people would be futile at New Year because all the rooms have already been taken.

Although the initial pitch was for Kata beach on February 28, those who put the proposal yesterday seem to have not come to terms with how Phuket sees itself moving forward from here.

With portions of some of the most popular beach clubs on the island flattened recently, the notion that Phuket might become a dance music destination appears to not be so obvious any more.

A spokesperson for Feel Corporation said today that the concept of a concert on Phuket was very much still alive, that it was an adaptable idea, that the beach could be changed, and so could the date.

Judging by the mood on Phuket at present, all we can suggest is: someone will get back to you about that.

Governor Nisit said today that trends, like general island opinions, were difficult to chart.

''Five star resorts appear to be doing ok, the diving and snorkelling industry appears to be doing ok, but souvenir shops say they are not doing ok.''

A lot of energy is now being concentrated on the Asian Beach Games, due to begin on November 14.

''We have to look at the right kinds of events for Phuket,'' he said. ''We don't want just any event. Everything that Phuket does needs to be part of the future of sustainable tourism.''

Comments

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"Upmarket five-star resorts on Phuket seemed to be ''doing ok'' this high season, Governor Nisit Jansomwong said today. ''Guesthouses, one, two and three-star places are probably not doing as well,'' he added.

Ahhh, the big ones SEEM to be "doing ok", who cares about the others...

But what is this:
"And Bangkok's entrepreneurs have realised that Phuket's peak season is fully booked so trying to attract more people would be futile.."

I've problems understanding this "fully booked" and "''Guesthouses, one, two and three-star places are probably not doing as well,"

Posted by Bregoulou on October 29, 2014 17:52

Editor Comment:

Peak season is the period covering Christmas-New Year. The high season extends either side of the peak season.

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Why not run it as a 'Petrol Heads' type event catering to the jet-ski and parasailing fraternity? A huge fume-filled tent on the sands with sponsored stands selling jetskis and other related paraphernalia. Giant alchemyesque-video screens showing how to turn minimal damage into cold hard cash. Entrance fee could be 1,000 baht for 30 mins and then 25k (negotiable) for exit. No one would want it, no one would like it, but some would support it............

Posted by Mr Man on October 29, 2014 18:43

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he knows 5 star resorts well only place he has meetings among the quality tourists who rarely leave the hotel they cant grip the concept money is like manure it must be spread around not just inside the 4 walls of the 5 star resort hotel.

Posted by slickmelb on October 29, 2014 19:29

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So Phuket's peak season is fully booked according to Bangkok's entrepreneurs.
I did read a comment in PW some weeks ago from a reader that travel agents in the UK were not promoting Thailand as a holiday destination. Having just yesterday returned from UK I found this to have a ring of truth to it, as I too noticed the lack of Thailand deals on offer in all travel agents. I went into a First Choice agent and asked why, and was told the number one reason was that potential holidaymakers were being told that full travel insurance was not available whilst the country was under martial law so the majority of customers chose another destination. Recent negative publicity regarding crime was also proffered as another cause of decline. Alternative destinations for those looking at Thailand were Vietnam and Malaysia.
As an aside, my wife and I visited a Thai restaurant in Henley on Thames and ate: Butterfly Prawns (2) in filo pastry, 1 Khao Pad Namprik Pao Sai Kai (just like Khao Pad Kai, but with no flavour), 1 Larb Ped salad (tasteless) and two glasses of tap water with ice (mineral water was ??2.80 per bottle) and the bill came to ??51.95. Prices like this for Thai food could well put people off coming here unless they know such dishes can be had, much better prepared, for less than ??3.

Posted by Pete on October 29, 2014 20:37

Editor Comment:

The peak season is never a problem for bookings, but that's just one week out of 52. You were ripped off. Thai food outside Thailand can be extremely overpriced.

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Of course 5 star hotels are doing well, they host 'quality tourists'. Where else a 'quality tourist' can go today on Phuket? Where are clean pedestrian spacewalks? Where are clean beaches? Where is a bit of normal transport available? A 5 star hotel holiday keeps you in the hotel premises, saving you all kind of unpleasant, unsafe, corrupt, cheating misery. Looking in a glass bowl and saying that any accommodation lower rating than 5 star will probably not doing well is doom thinking and not helping all these places. As for souvenir shops. Well, if you keep selling what you were selling 10 years ago, don't be surprised tourists just walk by. Start selling quality souvenirs. Upgrade! Be inventive!

Posted by Kurt on October 29, 2014 22:43

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I have a friend who is pretty high up in the marketing of a chain of 5 star hotels who have a presence in Phuket. He just returned from a travel fair in Germany and he also mentioned there were no agents or operators promoting Thailand as a destination. This high season is going to be a real tester and I think eye opener for those that thought Phuket could ride the wave endlessly.

Posted by Josh on October 30, 2014 09:33

Editor Comment:

As you know, the five-stars mostly do their own marketing. Phuket and Phi Phi have a few issues to solve that should have been tackled 10 years ago, after the tsunami. Those who are now complaining loudly are probably the unregistered, non-paying passengers.

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Well our group has stopped selling or advertising Phuket holidays. From now on, we are only submitting Mauritius and Seyschelles. Phuket your arrogence has killed you as a destination.

Posted by Duncan B on October 30, 2014 11:50


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