The new resort would be called Patong Bay Hill, a three star that would - in pure numbers at least - outgun Phuket's existing largest resort, the five-star Hilton Phuket Arcadia Resort and Spa at Karon beach, south of Patong.
The one billion baht development will be constructed on behalf of Pisona, the brand associated with Preechavude ''Parb'' Keesin. Khun Parb is the son of Patong's Mayor, Pian Keesin, who relinquished any connection with the business once he was elected.
''It will be built across 20 rai,'' Khun Parb told Phuketwan today. ''Pisona owns 60 rai on the hillside but 40 rai is above the 80-metre construction limit.''
The Patong Bay Hill would be a sister resort to the Patong Bay, on the beachfront near the Impiana Resort Patong Phuket and the newer La Flora Resort Patong.
An application for the Pisona development appeared on a list today at a preliminary meeting by the governor's special committee on the environment. The head of Phuket's Natural Resources and Environment Department, Ong-Art Chanachanmongkol, chaired the gathering at the department's HQ in Phuket City.
The full special committee will hear more about the project on September 24.
Khun Prab told Phuketwan later that the plan was for a three-star hotel, with pool villas and a large central pool. ''It will be a modern hotel,'' he said.
''We already own the land so we don't need to partner with others. The Patong Bay has been successful so we know a bit about resort management. Our aim is to attract mid-range guests.''
The governor's special committee was set up last year to resolve concerns that the old process made environmental approvals too easy to win on Phuket.
Once it has been approved, the Patong Bay Hill will be constructed on land above Nanai Road, not far from the t-intersection temple turn in Patong.
Among other applications that came before the committee for the first time today, Phuket Graceland, on Patong's beach road, sought to add 140 rooms.
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Posted by LivinLOS on September 17, 2010 16:21