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Amari Estates CEO and President Yuttachai Charanachitta today

Phuket West Coast Gains Two Bn Baht Amari Condos

Saturday, January 22, 2011
A TWO-BILLION baht investment by Amari Estates is to be used to develop part of the remaining green southern stretch of Patong between the Amari Coral Beach Phuket Resort and Le Meridien Phuket Resort.

Almost 200 condominiums and about 10 pool villas will be part of a Phase I expansion across the first portion of a 60-rai estate. Sales are expected from seven million baht upwards from December 2011.

This is one of the most stunning pieces of real estate remaining on Phuket's west coast, and the owners have held back on development for more than 30 years.

Amari is following other resort brands into property development and has more land available in the growing destination of Khao Lak in Phang Nga, north of Phuket, and Krabi, on the other side of Phang Nga Bay. The Patong property is being described as ''the first hotel service condominium in Patong.''

Announcing the Amari Residence Phuket today, Amari Estates CEO and President Yuttachai Charanachitta said the new condominiums would all be below the height of the big trees on the land, and the most significant trees would be preserved despite the development.

The family's connections with resorts and property on Phuket's west coast extend back two generations.

It was expected that the ration of expat owners to Thais at the Amari Residence Phuket would be 55-45 among groups ''looking for a condominium resort either as a relaxing getaway or as an investment opportunity.''

Phase I takes in 18 rai, leaving more for future projects. With the existing resort, the Amari property covers 90 rai.

Amari prides itself on a high occupancy rate and a strong return component among regular guests.

Amari's parent company, the Onyx Hospitality Group, operates four brands - Amari, Shama, Saffron and Ozo.

The Saffron brand is to be launched when the Oriental Residence Bangkok reopens in the third quarter of 2011; the 230-room Amari Hua Hin is due to open my mid 2012 as Amari's first mixed-use project, and the Ozo Koh Samui with 205 rooms on Chaweng beach begins construction mid-year.

Onyx is also expanding into the Maldives with a management contract on a 230-villa resort to be unveiled in late 2011.
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Comments

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Wonderful news... yet another slab of concrete and no doubt the owners are confident that sales will be brisk.

Pass the coffin nail and hammer it home.

Posted by Graham on January 22, 2011 19:33

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put my name down for one .

Posted by lord jim on January 29, 2011 16:32

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Will there be a helipad?

Not interested otherwise.

Posted by Mike Boyd on January 31, 2011 11:09


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