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The Regent at Phuket's Cape Panwa, now being rebranded

Phuket Regent Rebrands as Amatara Resort & Wellness

Friday, October 9, 2015
PHUKET: The Regent Phuket Cape Panwa resort has been rebranded.

The luxury property on Phuket's southeast coast has been taken over by Thailand's Amatara and renamed as the Amatara Resort & Wellness.

Following the rebranding, the resort will continue to offer its existing range of facilities, including 105 rooms and suites with private balconies, a selection of pool villas and six food and beverage outlets.

And Amatara will now focus on developing the resort as a wellness destination, with the rebranded 2000 sq m Amatara Spa to be extended in the coming months, with the addition of the world's first ''Thai hammam,'' a new salt relaxation room and the launch of new Rhassoul clay treatments.

''Our seclusion in this beautiful location, and the holistic programs that we offer for promoting good health and wellbeing, allow our guests to live life well and maintain their healthy lifestyles even when they are away from home,'' said Brice Borin, the resort's general manager.

The rebranding leaves Regent with just three hotels in Asia, located in Taipei, Beijing and Singapore.

But it will be expanding further in the coming years, with plans for new luxury hotels in Jakarta, Chongqing, Harbin and Xi'an.


Comments have been disabled for this article.


Regent Panwa was one of few property had been offering really good service and facilities. Many staff members moved from SixSenses and other places where they've got already good professional training.

I've been also to Regent Turks and Caicos in Carribean - and that was really good,probably a single hotel in Carribean that offers truly esthetic and ergonomic room, good service (staff from SEA), really good food (extremely rare in Carribean), nice relaxed people - all from N.America,who likes to go sunbathing, dress nicely - that all I saw a first and only time in regard of North America - as whatever their financial status is,they always miss one of those elements.

Apparently,landlord here found some more lucrative solution.

Posted by Sue on October 10, 2015 15:06

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