A NEW resort and villa development on the foreshore at Nai Yang seems set to bring fresh fans to the ''beach that got forgot.''
It's remarkable to think that generations of tourists mostly rushed down south past this beach, when Nai Yang represents one of Phuket's finest holiday destinations.
Even in high season, it remains gloriously spacious and drop-dead gorgeous, with none of the sardine-can squeeze of the southern beaches.
Why did this happen? Nobody seems to know.
But balance is being restored now, with the Dewa Resort & Spa and the Dewa Residence under construction.
Overseeing activity is Lars Ydmark, managing director of Tri-Asia, a widely-experienced hotelier who has spent the past 14 years on the island.
Opening is scheduled for December. At that time, the subtle, integrated impact of the project should become evident.
The Nai Yang tract is close to Sirinath National Park, at the northern span of the arc of the beach, and the development is sympathetic to its surroundings.
Dewa comprises 62 condominiums and the 34 pool villas that make up the resort. Lars makes the point that his talent is for resort management.
''The project is moving quite fast,'' he says. ''So far, we have both buyers who will live at Nai Yang and investors.
''When you invest in a healthy environment, it is nice to live there.''
Options for buyers range from single-bedroom to two-bedroom with a ratio of 110 to 145 internal/external square metres.
As well as the beach and the national park, the Dewa has plenty of built-in comfort.
The Residence includes reception, a deli counter, a minimart and a gym.
It also has a 25-metre lap pool, with a recreational pool and a kids' pool, plus a kid's club as well. There's also under-cover car parking.
Prices are in the eight-million baht to 15 million baht range.
Neighbors include the Indigo Pearl, one of the island's most admired resorts. Down the beach to the south, the finishing touches are being put to the long-awaited Hyatt Regency.
Lars notes that Phuket has countless virtues and that would-be buyers should look for transparency and a reputable background when doing their research.
''Phuket has proven to be quite resilient to market fluctuations,'' he says. ''To remain successful, you need to have that kind of sustained power.''
Lars Ydmark can be contacted on +66 81 8375715 E: lars@tri-asia.com
It's remarkable to think that generations of tourists mostly rushed down south past this beach, when Nai Yang represents one of Phuket's finest holiday destinations.
Even in high season, it remains gloriously spacious and drop-dead gorgeous, with none of the sardine-can squeeze of the southern beaches.
Why did this happen? Nobody seems to know.
But balance is being restored now, with the Dewa Resort & Spa and the Dewa Residence under construction.
Overseeing activity is Lars Ydmark, managing director of Tri-Asia, a widely-experienced hotelier who has spent the past 14 years on the island.
Opening is scheduled for December. At that time, the subtle, integrated impact of the project should become evident.
The Nai Yang tract is close to Sirinath National Park, at the northern span of the arc of the beach, and the development is sympathetic to its surroundings.
Dewa comprises 62 condominiums and the 34 pool villas that make up the resort. Lars makes the point that his talent is for resort management.
''The project is moving quite fast,'' he says. ''So far, we have both buyers who will live at Nai Yang and investors.
''When you invest in a healthy environment, it is nice to live there.''
Options for buyers range from single-bedroom to two-bedroom with a ratio of 110 to 145 internal/external square metres.
As well as the beach and the national park, the Dewa has plenty of built-in comfort.
The Residence includes reception, a deli counter, a minimart and a gym.
It also has a 25-metre lap pool, with a recreational pool and a kids' pool, plus a kid's club as well. There's also under-cover car parking.
Prices are in the eight-million baht to 15 million baht range.
Neighbors include the Indigo Pearl, one of the island's most admired resorts. Down the beach to the south, the finishing touches are being put to the long-awaited Hyatt Regency.
Lars notes that Phuket has countless virtues and that would-be buyers should look for transparency and a reputable background when doing their research.
''Phuket has proven to be quite resilient to market fluctuations,'' he says. ''To remain successful, you need to have that kind of sustained power.''
Lars Ydmark can be contacted on +66 81 8375715 E: lars@tri-asia.com
