PHUKET: David Keen, a leading brand strategist in Asia for the hospitality and tourism industries, tops the lineup at Amcham's Greater Phuket gathering at the luxury Anantara Resort in Mai Khao on Wednesday.
With the topic of 'Brand Phuket,' the event is described as a ''must attend'' for Phuket people in the hospitality, travel, property and hotel sectors.
As Phuket makes the transition into a mass tourism and hotel market, what is the future of the island's brand?
What impact has changed the destination over the past few years from a global financial crisis, domestic political turmoil and entry of the new economic order?
Answers to these and more vital Phuket questions are anticipated on Wednesday evening at Anantara Phuket.
Keen, who heads up Quo Global, will speak on the brand evolution of the island and what is needed to sustain growth.
As an added Phuket bonus, respected expert in marketing communications David Johnson of Delivering Asia will look at the challenges and solutions of keeping on top of media and image in the current volatile marketplace.
Registration starts at 4:30 pm with the session running from 5pm-6pm. Networking drinks will follow. Everyone is invited for 100 baht, drinks included.
To register for the event, please visit the website www.amchamthailand.com or contact Sheree Tanpensuk by email - sheree@amchamthailand.com or telephone 02 254 1041 ext 212.
With the topic of 'Brand Phuket,' the event is described as a ''must attend'' for Phuket people in the hospitality, travel, property and hotel sectors.
As Phuket makes the transition into a mass tourism and hotel market, what is the future of the island's brand?
What impact has changed the destination over the past few years from a global financial crisis, domestic political turmoil and entry of the new economic order?
Answers to these and more vital Phuket questions are anticipated on Wednesday evening at Anantara Phuket.
Keen, who heads up Quo Global, will speak on the brand evolution of the island and what is needed to sustain growth.
As an added Phuket bonus, respected expert in marketing communications David Johnson of Delivering Asia will look at the challenges and solutions of keeping on top of media and image in the current volatile marketplace.
Registration starts at 4:30 pm with the session running from 5pm-6pm. Networking drinks will follow. Everyone is invited for 100 baht, drinks included.
To register for the event, please visit the website www.amchamthailand.com or contact Sheree Tanpensuk by email - sheree@amchamthailand.com or telephone 02 254 1041 ext 212.
