The drownings happen, says the deputy president of the island's key administrative body, the Orborjor, because people ignore warnings and swim where they shouldn't swim.
''Tourists and even locals do not believe the lifeguards or the red flags so they drown regardless of what we have done,'' said Choawalid Na Nakorn.
The latest needless death came on Sunday when a 16-year-old Thai youth disappeared into the surf at Karon.
His drowning adds to more than 30 fatalities recorded in the waters around the island so far this year, most of them deaths on the most popular western beaches.
The Orborjor agreed, after a lengthy period when there were no lifeguards on Phuket beaches, to pay 10 million baht for 66 lifeguards at seven beaches from June 16 to November 18.
Ten of those lifeguards are to be sent to Bali, Indonesia, in August for continued development and training. The other 55 will follow.
Equipment for executing swift rescues is also being introduced gradually.
This includes inflatable dinghies, powered by motors, to reach swimmers in difficulties as fast as possible. More people will be saved if resuscitation can be performed speedily.
But, as Phuketwan has learned in researching the reasons behind the high numbers of drownings, perception is the problem.
Visitors who do not know how dangerous the seas off Phuket can be at this time of the year will go for a swim regardless of warnings at the beach.
Resorts have a responsibility to ensure that guests who come to Phuket for a ''Summer'' beach holiday are told that the seas can be dangerous.
People also need to be told about what they should do if they are caught in what's known as a ''rip.''
These fast-moving monsoon-season currents develop unexpectedly at most Phuket beaches. They are sometimes present in the calmest-looking places.
The way to beat a rip is to ride with it out to sea, floating not fighting.
When the rip slows and stops pulling, the swimmer is free to signal to shore and swim sideways, away from the rip.
Swimmers will only be pulled under if they panic and fight instead of floating, as calmly as possible.
The number of deaths at Phuket beaches will certainly be reduced when well-trained, well-equipped lifeguards are in place.
But educating visitors and locals about the hidden dangers at appealing-looking beaches, and what to do if they happen to be caught in a rip, is the other essential in saving lives.
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It seems strange that these "life-savers" are all to head to Bali shortly for training and haven't been trained already!
Posted by Swimmer on July 29, 2009 19:15