PHUKET: While the Phuketwan Best of Phuket Awards 2013 are still some weeks away, we have no hesitation in making the Chutzpah in Advertising Award of the Year to the creators of this billboard along Phuket's west coast road. With heightened concerns about beach encroachment on Phuket, it takes real pluck to go ahead with this kind of promotion. Novotel Phuket Kamala Beach, we salute you.