According to Ittirit Kinglek, President of the Tourism Council of Thailand (TCT), the council's Thai tourism-related Entrepreneurs' Confidence Survey conducted before the new year, indicates that after the fourth quarter of 2014, Thai businessmen still had confidence in the growing number of tourists thanks to the current tourism high season in the country.
However, the deceleration of Thailand's and the World's economic growth and increased competitiveness still remain concerns.
TCT revealed that, in the first quarter of 2015, it is expected that 7.55 million tourists will be visiting Thailand, bringing 800,000 million baht, if the overall situation in the country remains calm.
While the majority of tourists are Chinese, declining numbers of European and Russian tourists might have an impact on the industry.
As a consequence, the Tourism Council of Thailand is now preparing four big projects to boost the Thai tourism industry in 2015.
The first project is the Digital Economy for Tourism, in cooperation with the Software Industry Promotion Agency (SIPA), in order to develop software for better and faster use by tourism management and in the marketing campaigns of entrepreneurs.
The second scheme is the development of Special Interest Tourism and Halal Tourism.
The third project is standards regulation and skills development for Thai workers in the tourism industry in Thailand and the Asean Economic Community market.
Lastly, TCT plans to develop a network in regional, national and international locations to mobilise experts to strengthen Thailand's tourism industry nationwide.