Having just squandered 20 million baht on a road show to China that will now produce no new visitors, the frustration of local Tourism Association of Thailand director Setthapan Putthani is typical.
''It's time the Government solved some of the country's real problems,'' he said. ''Why do these crises keep happening over and over?''
China, in reaction to gunfire on the streets in Bangkok at the weekend as the red shirts protested, urged its citizens to come homer or avoid trips to Thailand.
The issuing of that alert and similar warnings by about two dozen other countries undid months of hard work, some of it performed at senior level in China by the Thai Foreign Minister, Kasit Pirom.
China's travel warning, imposed in November during the occupation of both major Bangkok airports, was lifted after high-level lobbying just before Chinese New Year in February.
''Phuket has the best hospitality in the world,'' Khun Setthapan said. ''Sun, sand, service, the Andaman region has it all.
''But security? When something happens in Bangkok, the whole country suffers.''
Estimates of a lower than normal low season on Phuket, largely because of the world economic downturn, have now dropped even further.
If resorts on Phuket average 30 percent occupancy between May and November, they will be doing well. Other destinations in Thailand will be fortunate to reach half that.
Thousands of jobs that resorts looked like saving as recently as last week are now on the line.
Apichart Sankary, president of the Association of Thai Travel Agents, said: ''Layoffs are inevitable. We may lose up to 200,000 people this year if the situation is not resolved.''
Thailand needs to work at its international image to restore its tourism industry, said Methee Tanmanatragul, president of the Thai Hotels Association, Southern Chapter.
He welcomed the ending of hostilities in the streets of Bangkok.
''Thailand needs to be seen to be stable,'' he said, ''and it's difficult to see that just yet.''
Internal disasters over the past three years, from the 2006 coup to the Phuket airport siege to long blockades at Bangkok airports and the Pattaya Asean conference takeover, all highlighted the country's instability, Khun Methee said.
''The government has emerged from the Bangkok showdown with considerable credibility but it now needs to address the tourism industry's requirements quickly,'' he said.
''Safety and stability are what visitors require. Good value comes second. Somebody needs to apologise to tourists for the instability of the past three years.''
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You have become as all the rest of the press. Until a few weeks ago you seemed to have an independent opinion.
How can you say that FM was working hard for months when he was enjoying actively the yellow shirt Bangkok airport closure?
It's pity that you are now blowing the same horn as everybody else.
Posted by Tea money on April 15, 2009 20:50