In July we'll see what's inside 'Bikinis & Martinis,' the latest brainchild of Phuket ideas man Miguel Kirjon.
''I like playing with words,'' he told Phuketwan about the title. ''Bikinis & Martinis seemed like fun to me.''
Who could say differently? The intention is for the Phuket-centric mag to come out every six months, with 5000 copies distributed free to popular destinations of all kinds around Phuket's beaches.
At present, the advertising rate is 29,000 baht a page, which seems good value for a product that will go out in July and still be around for visitors to enjoy in December.
From what Miguel says - and judging by the mag's Facebook page - 'Bikinis & Martinis' should indeed be fun.
But then, fun is what Miguel does so well. As resident Imagineer and Agent of Change at Twinpalms Phuket, some of the innovative resort's brightest ideas begin with Miguel.
People in tourism on Phuket often do ''road shows.'' Last year Miguel went one better and took a Twinpalms Phuket-branded luxury motorhome on a 30-day tour of key Australian towns and cities.
The 10-metre vehicle was home to Miguel's young family as they zipped from stop to stop, entertaining travel agents, media and Twinpalms fans along the way.
Miguel is still moving right along. While the new mag will have support from Twinpalms and its associated brands - the new Sushi restaurant opened just yesterday - its pages will aim to appeal to everyone who loves Phuket's beaches.
From east to west, from Rawai and Nai Harn in the south to Sarasin Bridge in the north, coastal Phuket has variety, vitality and charm that should spring from the pages of 'Bikinis & Martinis.'
Photos and words that capture the best of Phuket's beaches are already being sought from contributors. Drop Miguel a line at firstname.lastname@example.org.
Another innovation by Twinpalms was to become a Phuketwan sponsor.