PHUKET: Resorts on Phuket and around the Andaman are always looking for novel ideas in marketing. Aleenta Phuket-Phang Nga, often a pioneer, appears to have found a new one.

So-called ''loved-up'' couples, listen up. Here's their media release for 11.11.11, the wedding auction:

Luxury resort auctions wedding of a lifetime on one of the coolest dates of the century (11-11-11)

ELOPE to luxury. Make your dreams come true. Cast off your cautions - and really do something you will never forget by getting married on one of the coolest dates of the century.

Aleenta Phuket-Phang Nga is offering November 11, 2011 or 11-11-11, to do exactly this in an exclusive online auction for loved-up couples to tie the knot in a once-in-a-lifetime opportunity with a range of added benefits.

The intimate, secluded and elegant resort - that sits onto the pristine Natai Beach - is offering the date for a starting bid of 90,000 baht to spontaneous romantic couples.

The auction remains open until October 10 for the chance to enjoy a day to truly remember.

Just log onto http://www.aleenta.com/phuket/weddings-celebrations/auction-wedding.php and good luck!

The venue is the sprawling Grand Villa Satis where the couple will stay at this private residence for one night and delight in a ceremony for up to 24 guests, including a bridal bouquet and groom's corsage, a photographer for four hours, a master of ceremonies, a lavish spa treatment and return airport transfers.

Grand Villa Satis is the epitome of luxury - a 1000 square metre open-plan, four-bedroom villa with a large swimming pool and outdoor lounge area that leads to the white sand beach, outdoor terrace sun loungers and parasols, a beachside sala, and a glorious grass area, perfect for post-ceremony cocktails.

Exotic cuisine will be served at the wedding function with the couple able to choose from a full menu of Thai and international options with an extensive bar of carefully selected wines, spirits and champagnes.

Elsewhere, a full-service spa offers a tempting menu of relaxing massages and rejuvenating treatments, administered by Aleenta's trained therapists.

Let the bidding commence and a lifetime of happiness begin.

Wedding auction:
Starting bid for the prize is THB90,000++

Includes:

..One night accommodation for the bride and groom

..Ceremony for up to 24 guests at the Grand Villa Satis

..Bridal bouquet

..Groom's corsage

..Photographer for four hours

..Master of ceremonies

..Lavish spa treatment

..Return airport transfers

Prices are subject to tax (7%) and service charge (10%)
Food and beverages are not included