About 80 jet-skis were beached on the sand for the day's festivities, which began with a brass band and rousing speeches about the change in attitude that insurance should bring.
The governor even presented bad-boy Winai ''JJ'' Naiman with a prize By chance, JJ stepped in to collect it on the part of the absent winner, and the governor gave him a pat on the back.
So the man who helped spark the concern about jet-ski scams met the man who hopes his intervention has resolved the problem for good.
According to Ayudhya Insurance officials today, the jet-skis are all signed up for damage, third-party and personal accident, a much more comprehensive insurance scheme than the first damage incident, reported on Phuketwan, seemed to indicate.
The governor told local Patong officials, insurance executives and the media that tourists no longer needed to worry about being scammed or facing unreasonable medical expenses.
Then after taking off his holiday shirt and donning a life jacket, he went for a ride, with a jet-ski operator trailing in his wake.
Insurance costs for jet-skis vary depending on the amount involved, with some opting for a 9400 baht per year scheme with a maximum payout of 50,000 baht, and others signing for 13,500 baht with a maximum of 100,000 baht.
Discounts have dropped the cost a little.
Among the jet-skis parked on the beach today were some with the word INSURANCE emblazoned on their bodies, a sensible sign of change.
The governor also said that tourists should no longer be concerned about being caught up in petty disputes while on holidays because, as Phuketwan has reported, a new scheme means they can fly home regardless.