John Borghetti, new head of parent brand Virgin Blue, has confirmed to analysts that the airline has a comprehensive network review underway. That's now predicted to lead to the axing of leisure routes such as Fiji and Phuket.
Tourism leaders on Phuket have said that the retention of direct flights to Phuket remains the key to both the island's short-term and long-term future. The loss of any airline would be an additional blow.
V Australia flights to Phuket began on December 3 and now operate three times a week.
On its home soil, where fares are being driven down by budget airline rivals Jetstar and Tiger, Virgin Blue routes are likely to be pulled off or streamlined, says a report today in 'The Australian' newspaper.
Analysts say that the Virgin Blue review is to be concluded by the end of June but that it could take at least six months to determine whether Mr Borghetti's ''clear strategy of restructuring and repositioning Virgin'' was likely to be successful.
Latest A big screen on Phuket is likely to provide the island with a World Cup 2010 boost as fans choose to holiday in the sun and watch great football between trips to the island's beaches.
Phuket's Up for the World Cup 2010
MediaWATCH: Mass Killer Visited Thailand; US Travel Alert Lifts; Brits to Pay Bride Price
Phuket News Digest Briton in rampage kills 12; Thai tax travel bonus; US lifts travel alert; Nurse's death 'not bullet hail'; Brits to pay bride price; Pirates killed. World Cup Watch
MediaWATCH: Mass Killer Visited Thailand; US Travel Alert Lifts; Brits to Pay Bride Price
Phuket Expat Summit May Grow into 'Mini-UN'
Latest The innovative meeting between government officials and honorary consuls is likely to expand to include representatives from other nations, including the US.
Phuket Expat Summit May Grow into 'Mini-UN'
Phuket Red Tells: Fight for Justice Goes On
Latest Phuket is peaceful and likely to remain that way, a red leader has told Phuketwan in an interview about the Bangkok protest and what is likely to happen next.
Phuket Red Tells: Fight for Justice Goes On
Phuket GMs Say Orchid Price Slash is On The Nose
Latest Thailand's national carrier wants resorts to slash prices to lead an industry recovery, but at that price, the industry doesn't want to be saved.
Phuket GMs Say Orchid Price Slash is On The Nose
Phuket Noise-Makers Told to Go Quietly
Latest Phuket's governor has told police and local authorities to enforce the law on noise pollution across the island after a wave of complaints.
Phuket Noise-Makers Told to Go Quietly
"Tourism leaders on Phuket have said that the retention of direct flights to Phuket remains the key to both the island's short-term and long-term future."
Sadly, Phuket has been in the tourism news for all the wrong reasons over the last couple of years. The stabbings, killings, muggings, robberies, jetski-tuktuk scams among other things are all taking their toll.
These are the things that need to be fixed to protect Phuket's short-term/long-term future. Not the retention of direct flights.
Editor: We now have the official police list of crimes involving expats for the first four months of this year, so it's possible to say that the all evidence points to Phuket being an extremely safe destination. Visitors have nothing to fear. The vast majority of tourists come to Phuket and enjoy their holiday without any kind of interruption. To make Phuket out to be an unsafe destination is plain wrong, although the level of paranoia and scare-mongering may be world-class. People should certainly be aware of overpricing when it comes to transport, an important issue that is now being addressed. The direct-flight advocates, though, do have a point. If Phuket had to rely on flights via Bangkok, then the island's future would be shaky right now.
Posted by Antz Pantz on June 2, 2010 12:57