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Top Brand Bounces Back on Phuket With New Sheraton Phuket Kalim Beach Resort

Wednesday, October 29, 2014
PHUKET: Starwood Hotels & Resorts Worldwide, Inc. announced its global powerhouse Sheraton brand will re-enter Phuket, Thailand's largest island, with the signing of Sheraton Phuket Kalim Beach Resort. Scheduled to open in early 2018.

The agreement with Phuket Advance Development Ltd follows closely behind the recent announcement of the debut of the W Hotels brand in Phang Nga Bay, representing Starwood Hotels' growing presence in the region.

''We are committed to growing Starwood's brands in Thailand and, as one of the kingdom's most popular resort destinations, we are excited to reintroduce the Sheraton brand in Phuket,'' said Lothar Pehl, Senior Vice President, Operations and Global Initiatives and Regional Vice President, Thailand, Cambodia and Vietnam; and Japan, Korea and Guam.

''From digital connectivity to personalised service delivery, Sheraton Phuket Kalim Beach Resort is set to become the epitome of the contemporary Sheraton brand.''

The 230-room new build Sheraton Phuket Kalim Beach Resort features a mix of private villas and guests rooms and sit on a gentle hill, offering elevated stunning views of the balmy Andaman Sea.

Upon completion, the hotel will boast 3444 square feet of meeting and function space suitable for intimate weddings and conferences.

Guests will also be able to enjoy all the Sheraton brand's popular amenities and services, including guest rooms fitted with the signature Sheraton Sweet Sleeper Bed with a plush mattress and luxurious sheets.

In addition, the resort will open the brand's signature Shine Spa for Sheraton alongside one of the brand's signature restaurants; and two other dining venues including one on a beachfront location.

Recreation facilities will include two salt water swimming pools and a well-equipped gym with the brand's revolutionary health and fitness program, Sheraton Fitness.

''We are thrilled to bring the Sheraton brand to the beautiful island of Phuket, and believe this underscores a key milestone for the brand in the region,'' said Rajit Sukumaran, Vice President of Acquisitions & Development, Asia Pacific.

''The signing of Sheraton Phuket Kalim Beach Resort strengthens Starwood's current and growing footprint in the country where we already have 22 properties across eight of our nine brand flags.''

Ideally located on a 4.3 hectares site on the western coast of Phuket, Sheraton Phuket Kalim Beach Resort will sit on the charming Kalim Beach, north of the famous Patong beach. The hotel will be easily accessible via an approximately 45-minute drive from the Phuket International Airport, and will be a leisurely 20 minute walk to numerous entertainment outlets.

''The signing is testament to Phuket Advance Development Limited's confidence in the burgeoning Thai tourism industry; and we are delighted to partner with Starwood Hotels to bring back Sheraton to Phuket - an island with growing needs for branded upper-upscale hotels,'' highlighted Khun Khun Sawit Ketroj, Managing Director of Phuket Advance Development Ltd.

Sheraton Phuket Kalim Beach Resort is the newest addition to Starwood's dynamic portfolio of 22 properties in Thailand under eight of its brands: St. Regis, The Luxury Collection, W Hotels, Sheraton, Westin, Le Meridien, Aloft and Four Points by Sheraton. Sheraton currently operates five hotels in the Thai kingdom, including Royal Orchid Sheraton Hotel & Towers, Sheraton Hua Hin Resort & Spa, Sheraton Hua Hin Pranburi Villas, Sheraton Krabi Beach Resort, and Sheraton Pattaya Resort.

Sheraton Phuket Kalim Beach Resort will mark Starwood's latest addition on Thailand's largest island following the successes of The Westin Siray Bay Resort & Spa, Le Meridien Phuket Beach Resort and The Naka Island, A Luxury Collection Resort & Spa.


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