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Phuket Resorts Brand Sets Benchmark in Turning CSR Projects to Brand Effectiveness

Thursday, May 8, 2014
PHUKET: As a luxury discovery travel brand, Anantara Hotels, Resorts & Spas strive to create amazing guest experiences that also benefit the environment, local culture, and the communities in need.

As part of the brand's ongoing commitment, all Anantara properties worldwide now benefit from the conservation knowledge, experience, and passion of John Roberts, who has been promoted to Worldwide Conservation Director for Anantara.

In 2003, Roberts set up Anantara Golden Triangle's Elephant Camp, which works alongside Anantara's Golden Triangle Asian Elephant Foundation (GTAEF).

The Elephant Camp has become a role model for elephant welfare, helping all of Thailand's elephants, and creating unforgettable adventures for guests.

Fully self-sufficient, the camp now supports more than 25 elephants and 60 people. All elephants receive the utmost care, and the mahout and his family receive food, housing, medical insurance, schooling for children, and 100 percent of the profits from a traditional silk weaving business.

In addition to managing the Elephant Camp, GTAEF, and research conducted by Think Elephants International, in his new worldwide conservation role, Roberts' expertise and enthusiasm will benefit all Anantara properties, as well as guests.

Anantara Hotels, Resorts & Spas are constantly reinforcing their commitment towards environmental, social, and cultural conservation. To date, 16 Anantara Resorts count among Green Globe's top performing members.

John Roberts will draw his knowledge of scientific conservation trends and technologies to recommend best sustainable practices and assist with Green Globe Certification throughout the entire Anantara Group.

As Anantara's conservation guru he will propose and oversee resort projects of a philanthropic and eco-friendly nature. For instance, Roberts will help Anantara hideaways around the world implement the brand`s '365 Days of Good Deeds' initiative.

''Since 2001, Anantara has been dedicated to creating luxury travel experiences that emphasise the greater good of all across Thailand, Indonesia, Vietnam, China, the Maldives, and Middle East, immersing themselves in initiatives that give back to our precious planet and help people in need,'' Mr Roberts explained.

''Throughout the year at least one good deed will take place every day. Whether it's rescuing street elephants in Thailand, promoting marine turtle protection in Phuket, enhancing coral rejuvenation in the Maldives, or supporting local farmers in Indonesia, Anantara is committed to mindful preservation in each of its exotic locations and around the world.

''Moreover, the '365 Days of Good Deeds' program invites guests to combine their five-star escape with Anantara's sustainable endeavors, ultimately making the Anantara experience even more rewarding.''

ABOUT ANANTARA HOTELS, RESORTS & SPAS

FROM lush jungles to pristine beaches and legendary deserts to cosmopolitan cities, Anantara currently boasts 32 stunning properties located in Thailand, the Maldives, Bali, Vietnam, Cambodia, Mozambique, the United Arab Emirates and China; with future properties to open in Thailand, China, Laos, Mauritius, Sri Lanka, UAE and Oman. Each Anantara Hotel and Resort draws its strength from the cultural from the rich cultural traditions, historic heritage and natural beauty of its destination. As such, every experience is a unique voyage of discovery and inspiration that is distinctly Anantara. For more information on Anantara Hotels, Resorts & Spas, please visit www.anantara.com

ABOUT GREEN GLOBE

GREEN Globe is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe is based in California, US, and is represented in over 83 countries. Green Globe is recognised by the Global Sustainable Tourism Council, supported by the United Nations World Tourism Organisation.

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