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Phuket Hub Brand Boosted By Vietnam Resort Deal

Friday, July 9, 2010
HARD on the heels of the confirmation of Phuket as its base for expansion into Asia - along with a promising declaration of occupancy rates in the high 80s - Outrigger announces a Vietnam connection. Here's the media release:

OUTRIGGER Hotels and Resorts Asia has announced an agreement with developer Vietnamese American Hotel and Resort Co Ltd, a wholly owned subsidiary of American company ITC Spectrum, LLC, to co-design and manage a luxury resort to be built along the central coast of Vietnam.

The Outrigger Vinh Hoi Bay Resort and Spa will be part of the fully integrated Vinh Hoi Bay Golf Resort being constructed on 325 hectares with four other hotels along a 2.7 kilometer secluded white sand beach 29 kilometers north of Quy Nhon in Binh Dinh province.

The five-star Outrigger Vinh Hoi Bay Resort and Spa will offer 210 spacious and well-appointed guest rooms and themed suites, plus a collection of 46 private villas offering one- and two-bedroom accommodations, and a two-story Grand Villa.

Six food and beverage outlets are planned, in addition to a cooking school, a Navasana wellness center, a kids' and teenager amusement zone, fitness center, library, adventure center, and retail outlets.

"We look forward to being a part of what is sure to become Vietnam's most recognised resort destination," said Darren Edmonstone, Outrigger's senior vice president-Asia. "The spectacular setting, luxurious accommodations, expansive resort amenities, and Outrigger's unique brand of hospitality will be a perfect mix ensuring all guests a relaxed, memorable, and satisfying holiday experience."

Mr Edmonstone also noted that Outrigger's special approach to hospitality - celebrating local cultures and customs - will be an important part of the Outrigger Vinh Hoi Bay Resort and Spa. "Vietnam has such rich and gracious traditions," he said. "We intend to celebrate and recognise the unique culture and environment of the area within the hotel design and amenities, while maintaining the highest level of service and standards for our guests," he said.

Mr Canh D Tran, Chairman and CEO of ITC Spectrum LLC, said: "We are delighted to have the Outrigger brand as an integral part of our Vinh Hoi Bay Golf Resort.

"Vinh Hoi Bay is a world of peace and tranquility in an off-the-beaten-path area of rural charm," said Mr Canh. "The pristine mountain and beach setting of the Vinh Hoi Bay Golf Resort offers a distinctive variety of environments and varied terrain to provide the basis for the most unique and memorable integrated resort experience in Vietnam."

The Vinh Hoi Bay Golf Resort will include a total of five luxury destination hotels, as well as individual villas, with the centerpiece of the resort being an 18-hole championship golf course designed by Robert Trent Jones II. Other outdoor amenities will include an equestrian center, marina, and arboretum.

The resort will be completed in multiple phases. Outrigger Vinh Hoi Resort and Spa will begin construction during phase one, with the hotel expected to accept its first guest in late 2013.

Vinh Hoi Bay Resort is located in Binh Dinh province on Vietnam's central coast, between Danang and Nha Trang. Its origins date back to the eleventh century and the Champa kingdom, whose legacy - the Cham culture's temple complexes - can be seen throughout the province. The topography of Binh Dinh province is diverse and attractive, offering visitors lush highlands, forests, alluvial plains, lakes and beaches - all in one destination.

The area is currently served by Phu Cat Airport from Hanoi and Ho Chi Minh City. The airport, which is located 21 minutes from Vinh Hoi Bay, is slated to offer direct international flights in the coming years.
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Outrigger says Occupancy for July is 'High 80s'

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Photo Album Here's a new resort with a serious problem. People say the prices are too low for the quality of the product. It's a Phuket success story, and it hasn't opened yet.
V-Day For a Phuket Success That Isn't Open Yet

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Wait, what's this? Transparency? It's labeled "By Media Release" in place of being what looks like a media release rewritten as a news article (not the first v. positive about Outrigger, either...). Hats off to you Mr M!

Posted by Pete Marsh on July 12, 2010 19:29


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