Faced with the inevitability of a venue change after eight successful years, Phuket Raceweek organisers, Image Asia Events, today announced the conclusion of multi-year deals with new Title Sponsor, Cape Panwa Hotel and Host Venue Sponsors, Cape Panwa Hotel and Kantary Bay Hotel.
''Cape Panwa Hotel and its sister property, Kantary Bay Hotel, on the tip of Cape Panwa in the southeast of Phuket, will give us the opportunity to lift the standards of Phuket Raceweek even higher than before, while introducing some welcome new elements - such as Cape Panwa Hotel's stunning beach and beachside gardens,'' said Image Asia MD, Grenville Fordham.
''This agreement means that we continue to race in the same waters in and around Chalong Bay that are so popular with regatta participants, that we keep our signature 'one regatta, one venue' format - and that we have security of venue beyond 2012,'' he added.
Phuket Raceweek will be held July 18-22.
According to Fordham, the Cape Panwa Hotel deal is testimony to the attraction of Phuket Raceweek as a commercial sponsorship platform. ''This is not a charitable deal. Cape Panwa Hotel owners, Kasemkij Hotels, have taken a commercial decision and expect a return on their investment.
''We've spent the last few months ironing out the details with their senior management to ensure that they, the regatta organisers, the participants and other sponsors all get the value they should expect,'' he said.
''We're excited to be partnering with one of the region's top regattas as it goes into its ninth year,'' said Tirawan Pangsrivongse, Kasemkij Hotels' Project Development Manager, adding: ''Sports tourism is the fastest growing sector in the global travel and tourism industry and Phuket is the sports tourism centre for Thailand.
''Leisure yachting and yacht racing are at the pinnacle of high-end sports tourism and this new partnership is a perfect fit with our position in the market. We look forward to showcasing our two Phuket properties, Cape Panwa Hotel and Kantary Bay Hotel to regatta participants and associated media this July.''
Lining up alongside Cape Panwa Hotel in one of the top sponsorship slots is worldwide regatta sponsor, Mount Gay Rum, who used the 2011 regatta as the Thailand launch platform of the sailors' favorite tipple. After the huge success of their 2011 participation, they have increased their investment this year, returning as Presenting Sponsor.
Online registration for Cape Panwa Hotel Phuket Raceweek 2012 will open on Monday, April 30 with a very special offer for early bird entrants. Participants or guests wanting to book accommodation at either Cape Panwa Hotel or Kantary Bay Hotel can make bookings through the regatta website. http://www.phuketraceweek.com/registration.htm
About Cape Panwa Hotel Phuket Raceweek
Coming into its ninth year, Cape Panwa Hotel Phuket Raceweek comprises four days of world-class yacht racing and five nights of beachside parties - all captured for international TV broadcast to 140 million households.
Cape Panwa Hotel Phuket Raceweek, run over six or seven classes including Racing, Multihull, Cruising and Bareboat Charter, has gained a reputation for its competitive racing for the serious boats and fun courses around the islands for the less serious racers. It is also the first event on the 2012-13 Asian Yachting Grand Prix Circuit.
Phuket Raceweek enjoys the support of Tourism Authority of Thailand, Sports Authority of Thailand, Yacht Racing Association of Thailand and Ao Chalong Yacht Club.
About Kasemkij Hotels
Kasemkij Hotels is the owner and operator of Thailand???s three leading hotel brands, the Cape, Kantary and Kameo Collections with 15 properties countrywide. Each collection is committed to providing the highest standards in service, accommodation and facilities to its target segment.
The Cape Hotel Collection offers unsurpassed standards of luxury; the Kantary Collection provides executive-class residential style hotels for short and long stays, while the Kameo Collection specialises in offering excellent facilities and attractive rooms for the price conscious business and leisure traveller.