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Quite a Handful

Sunday, November 25, 2007
WITH FIVE projects on the go at the same time at different corners of the island, Erawana has a unique perspective on how the property business is moving on Phuket.

The brand is not obvious because the 120 villas Erawana has had on its books since 2002 are not all in the one spot.

Erawana weathered the tough post-tsunami period and director Jon Vanasin, 38, now sees good times ahead for the entire island.

???The property market is Phuket has just started to grow,?? he says. ???It will continue to get better as long as the price differential between international property markets (Europe, Middle East, Singapore) and the local market remains attractive.??

Five of its 10 projects so far are current, with villas varying in cost from three million baht up to 20 million baht and from the south to the north and east of the island.

According to Mr Vanasin, all the Erawana projects usually have extensive common ground with clubhouse facilities and mostly combine Thai style with Bali style.

Different locations suit different buyers. Bangtao-Layan is close to the airport and the Laguna lifestyle, with golf courses and restaurants adding to the attractions.

While also fairly close to the airport, Pa Klok is affordable and value for money. Rawai-Nai Harn, in the deep south, is close to good beaches, restaurants and shopping centres, but still quite quiet.

The Royal Estate: Tanode Villas I (100 percent complete) and Villas II (25 percent complete) consist of 14 villas to the north, Baan Ploenchan 3 contains 19 villas to the east (90 percent complete), with another 12 villas not far away at the top-priced Royal Estate: Hillside (25 percent complete) and six more in Sirinthara (70 percent complete) down south.

That's quite a spread, and it clearly equips Erawana to form an educated view about the Phuket market.

Villa sizes range from 150 square metres up to 500 square metres, with land size going up from 400 square metres to more than 1000 square metres. Most of their offerings have private pools.

???Thailand, in general, is perfect for the hospitality business ,?? he says. ???Good weather, friendly people and staff, and world-class food.

???Phuket, in particular, is blessed with the natural beauty of the island. Access to Phuket is also very convenient.??

By his reckoning, 40 percent of buyers are seeking a permanent home, 40 percent want a place for a holiday, and 20 percent are pure investors.

Erawana has plenty of faith in the destination.

???Our strategy is to complete at least the show houses before launching sales and marketing,?? Mr Vanasin says. ???But we will start construction on all units even before receiving a reservation.??

Unlike some other developers, Erawan also recognises the importance of financing.

???Fifty percent of sales are done through agents, so we have a very attractive commission structure for agents,?? he says.

???For off-plan purchases, we offer a significant discount. We also provide developer financing up to five years.??

He rates the general standards of developers on Phuket quite highly.

???Different projects stand out in different ways but almost all of the high end projects are doing a good job in raising the quality of Phuket property,?? he says.

Among those to be admired, he nominates Raimon Land and Amanpuri as ???doing a very good job.??

For more, call sales manager Khun Woody on 086-6822325, 089 7292989. E: Office: 076 326 257-9


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