With a collection of resorts and villa properties, an expansive central functions venue, corporate team building facility, dedicated tours company and other attractions including an 18-hole resort golf course, five luxury award-winning spas and boutique shopping, Laguna Phuket is a popular MICE destination.
Set on 1000 acres of lush tropical beachfront parkland on the west coast, just 30 minutes from Phuket International Airport, Laguna Phuket is renowned as Asia's first integrated resort.
Its resorts offer a variety of MICE facilities, while the central Latitude venue is capable of hosting a wide variety of meetings and incentive programs, conferences, gala dinners and other events in a spectacular waterside setting.
In April and May 2012, the resort's MICE credentials were taken to a new level when Phuket's biggest-ever corporate gathering was hosted on property by an international corporation from China.
The leadership seminar involved 15,000 delegates in a month-long rolling program of activities.
April 2013 saw Laguna Phuket play a major role in another record-breaking annual incentive program for 4000 delegates and staff of an anti-aging products company.
This year, Laguna Phuket was selected host venue for national and international MICE & tourism events; TCEB's Inaugural Domestic MICE Mart (1 August) and the 18th Inter-Islands Tourism Policy Forum (ITOP) attended by leaders from eleven member countries (20-22 August) after having hosted an Asia-Pacific Convention for an international surgeon association, attended by over 700 delegates, in July.
''Laguna Phuket has been established as one of Phuket's most prominent MICE venues,'' Mr Chandran told the media briefing,
''During the past few years, we've been receiving questions from the industry and potential MICE clients, especially from those in Australia, whether we do CSR, so it seems to us that CSR is not a trend or business acumen, it is becoming a prerequisite for businesses seeking partners, suppliers, service providers,'' he said.
''We've spent the past 27 years on CSR, starting from the rehabilitation of Bang Tao Bay where it was once an abandoned tin mine, declared by the United Nations Development Program as 'too environmentally damaged to have any development potential,' to the beautiful tropical parkland that is Laguna Phuket today,'' said Ms Prae Sunantarak, Laguna Phuket's Director of Community Relations.
''Since then, Laguna Phuket has continued developing sustainable communities which include initiatives in cultural diversity, social equity, educational empowerment, sports and health promotion, and environmental preservation.''
''Today, we are proud to announce that Laguna Phuket is taking our CSR to the next level as we are launching our very first 'Seedlings Phuket,' a social enterprise restaurant which is an 18-month skills training and internship program providing job opportunities in hospitality for marginalised local youths.''
In addition to Laguna Phuket CSR's Seedlings Phuket Restaurant, 2015 will also see MICE developments at the resort including a new meeting room at Outrigger Laguna Phuket Beach Resort, the opening of new hotel brand, Cassia, which will add 228 guest rooms to the destination, and a fully-upgraded 18-hole Laguna Phuket Golf Club's new look to welcome delegates.