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Centara Brands Three Resorts at Once to Take Krabi Tally to Five

Friday, January 17, 2014
PHUKET: Centara Hotels & Resorts is to greatly expand its presence in the South Thailand province of Krabi following the signing of management contracts for three new properties within the same master development in Klong Muang, Krabi.

The properties are Centara Pelican Bay Resort & Spa Krabi, Centara Pelican Bay Residence & Suites Krabi, and Centara Pelican Bay Villas Krabi.

Perry & Son Co Ltd is developing all three properties, with Centara signing the management contracts on November 21, 2013.

Centara opened its first Krabi resort, Centara Grand Beach Resort & Villas Krabi, in 2006. A second resort, Centara Anda Dhevi Resort & Spa Krabi, followed in 2012.

''Krabi has emerged as a prime tourist destination in recent years, and has enormous potential for the future,'' says Thirayuth Chirathivat, chief executive officer for Centara Hotels & Resorts.

''We are very proud to have been a leader in developing Krabi for visitors, and these three new ventures give us superb scope to add to our presence in this beautiful part of Thailand.''

Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts, says that the addition of the three properties will further help develop tourism to the region.

''The three resorts offer three different holiday styles within an area of outstanding natural beauty,'' he says.

''They will give us a tremendous strategic marketing advantage, and will further raise the profile of Krabi as a quality destination.''

First to open will be Centara Pelican Bay Residence & Suites Krabi, which is currently in its pre-opening period and is due to have its soft opening before mid-2014.

The property will have 92 residential units, with one restaurant, a swimming pool, a business corner and a beach club.

Design and planning for Centara Pelican Bay Resort & Spa Krabi will start in the middle of this year, with the soft opening due in the first quarter of 2017.

The resort will have 210 rooms. Facilities will include two restaurants and a bar, a swimming pool with snack bar, a Spa Cenvaree, a banquet room, a business centre, a fitness centre, and a kids' club.

Centara Pelican Bay Villas Krabi will be an all-villa resort. A mock-up villa has been completed, and master planning and construction will take place alongside Centara Pelican Bay Resort & Spa. The opening is expected to be at the same time.

Centara Hotels & Resorts is Thailand's leading operator of hotels, with 47 deluxe and first-class properties covering all the major tourist destinations in the country. A further 18 resorts in the Maldives, Vietnam, Shanghai, Bali Indonesia, Sri Lanka and Mauritius Indian Ocean, Ethiopia brings the present total to 65 properties. Brands and properties within Centara ensure that specific categories such as couples, families, individuals, and meetings and incentives groups will all find a hotel or resort that is appropriate to their needs. Centara operates 27 branches of Spa Cenvaree, one of Thailand's most luxurious and innovative spa brands, together with its newly launched value brand Cense by Spa Cenvaree, which provides core spa services for busy travellers. The company???s Kids' Club is available at all the family-friendly resorts to ensure that the youngsters and teens are taken care of. Centara Hotels & Resorts also operates three state-of-the-art convention centres in Bangkok, and two in northeastern Thailand, one being located in Udon Thani and the other in Khon Kaen. The latest Centara brand is named COSI Hotels, an economy brand designed for travellers who predominantly make their bookings via the internet and who want comfort and convenience at the most friendly prices available, which is under development with the first property due to open in 2016.

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