Released for the first time by the Thai Hotels Association (Southern Division), average prices show four-star resorts competing at lower rates with three-star resorts.
Figures for October 2012 show five-stars on Phuket enjoying 79.28 percent occupancy (2011 69.98 percent) at an average rate of 4571 baht a night.
Four-star resorts on Phuket scored a 70.11 percent occupancy rate (2011 75.39 percent) at 1898 baht on average, with three-stars at 83 percent (2011 67.10) with the price at 636 baht.
Rates are likely to double or even in some cases treble for high season and peak season on Phuket.
Although the general outlook is good for high season 2012-13, the four-star and three-star markets are changing and becoming more challenging.
Four-stars are competing on price with three-stars for Chinese, Russian and Korean tours groups.
A look back at the number of overseas tourists coming to Phuket shows a steady rise until 2004 and the Boxing Day tsunami.
However, recovery from disaster was swift and acceleration continued from 2006 to 2009, when the global economy created a pronounced V in the Phuket graph.
While numbers have recovered to pre-2009 levels, growth has slowed considerably.