The Catch Beach Club at Surin has posted prominent notices politely warning all diners of the possible consequences of paying beach vendors to light up the night.
Sure enough, strolling vendors with arms full of large skyrockets and noisy ''bombs'' appear to no longer be finding a ready market for their wares.
The vendors can't see the signs, but the guests can. The signs read:
Releasing fireworks is against Thai law and a potential hazard to you and other guests.
Anyone who violates this ban will be held responsible for any damages caused.
Thank you for your cooperation.
Resorts all along Phuket's west coast share the problem of tourists unwittingly enjoying the fun of firecrackers while disturbing the peace and quiet being enjoyed by others around them.
One resort in Patong has already suffered a serious fire that sparked when a skyrocket landed in a thatch roof.
Warning notices have been posted in Patong but the sale of fireworks continues. The Catch Beach Club's solution, making the point more strongly to guests, may provide an answer.
Catch Beach Club will be the setting for next Saturday night's eighth anniversary party for Twinpalms Phuket, the boutique resort that has been innovative in many ways and still comes up with good ideas.
Inside the suites and rooms at the resort, there's a notice that is another example of the ''tough love'' policy:
At Twinpalms we guarantee a ''smoke free'' indoor environment. Should you choose to smoke in your room, please note that a fee of THB 3000 will be charged to your account in order to cover the deep cleaning costs required to return your room to a ''smoke free'' environment.