PHUKET Pride took to the stage at Jungceylon on Wednesday for a preview of this year's event in Patong from February 23-26.
Why is it important to have such an event? Well, the organisers say it's a matter of equality and human rights.
''It's important because people need to see that gay/lesbian/transgender and bisexuals are everywhere in society and there is absolutely no shame in being who you are.
''There are many preconceived notions about gays, lesbians and transgender in both Phuket and the rest of Thailand. In order for Phuket to become a really gay-friendly place, people have to realise that we are all different and we all come in different sizes, heights, skincolor and sexual orientations; but nevertheless we should all be equal.
''Of course it is easy to say that living as a gay is easier now than it was, but that doesn't mean we have to stop pursing a society where people can truly be who they are without having to fear their neighbors or families' reaction to them.''
So Phuket Pride will open with a white party from 9pm-11pm on February 23, and a grand opening ceremony at 8pm on February 24, with a Night of Drag Queens party from 9pm on February 25 and the Grand Parade from 4pm to 6pm on February 26.
The parade will be followed by a Phuket pride Tea-Dance at Soi Paradise and a closing ceremony party.
A gay Phuket beach volleyball tournament runs on the Thursday and Froday.
An extra ''Connect'' event is planned for Koh Yao Yai on February 27.