The opposite is true in Phang Nga, the province north of Phuket, where market forces have created a black hole for some resorts.
Phang Nga's occupancy rate fell from 96 percent in January 2012 to 47 percent in 2013. Although some resorts continue to do well, Europe's economy and a burst of newly-opened rooms is being blamed.
According to the Thai Hotels Association (Southern Division) incoming Russian tourists have shown a preference for Krabi, Phuket's other Andaman holiday region neighbor, largely because Krabi has its own airport.
Krabi resorts shared 88 percent occupancy in Janauary 2012 and 89 percent this year.
It is on Phuket, though, that that the evidence of the boom in the Chinese market can be seen.
Even with Phuket's outpaced essential infrastructure groaning with every new arrival, the island appeared to be booming in terms of numbers, if not revenue.
Newly released THA statistics for Phuket show that overall, 2012 improved on 2011, with occupancy for the calendar year lifting from 71.64 percent to 76.07 percent.
And January? Even more impressive. The overall occupancy rate for January on Phuket? 90.67 percent, a figure few resort managers and bank managers could complain about.
Across the board, the news was good. Five-star resorts, according to the THA figures, rose 1.95 percent in January on Phuket to 88.38 percent.
Four-stars fared even better, up 4.35 percent year on year on Phuket to 90.45 percent. And three-stars, probably because of the China boom, topped the lot with 93.18 percent on Phuket in January, up 4.03 percent.
With Chinese New Year bouncing into Valentine's Day and Phuket's Old Phuket Town Festival, the Phuket figures have stayed high.
In February 2012, Phuket resorts averaged 80.71 percent occupancy. So far this year, the THA speculates, advance bookings are likely to put the 2013 figure for February at 87.12 percent.
Although concerns remain about rapid environmental degredation, a Phuket airport that can't cope, gridlock on Phuket's roads and the likelihood of the property condo bubble bursting, the biggest smiles on Phuket right now must be on the faces of resort accountants.
If the Chinese influx continues, it could even mean the fulfillment of Phuket's impossible dream: a tourism year with no low season.