From January 17, the airline will launch the following China-bound routes: Phuket-Beijing (four flights per week), Phuket-Nanjing (four), Phuket-Chongqing (four), Phuket-Tianjin (four), Phuket-Shenyang (four) and Phuket-Changsha (three).
All the new Phuket flights are now being promoted at flyjetasia.com.
The new China flights will be preceded by the launch of scheduled flights from Phuket to the South Korean cities of Busan and Daegu, each served by two flights a week, starting on January 10.
Jet Asia started as a charter operator.
Its transformation into a much larger player in opening Phuket to China traffic appears to be based on a recently announced deal with CITS Air Service, a subsidiary of China International Travel Service Co., Ltd, China's largest integrated travel network.
According to the online site, Jet Asia Airways, founded in 2009, is a Thai carrier operating wide body Boeing 767s and based out of Bangkok's Suvarnabhumi International Airport.
Managing director Thanabool Kerdskul was recently quoted as saying that robust demand from leisure travellers was behind the young airline's decision to commit to rapid expansion.
According to the Jet Asia site, Chinese traffic into Thailand has grown from 770,500 passengers to an estimated 2.2 million in 2012.
''As a result of the three-year traffic growth of nearly 150 percent, a large part of Jet Asia's 2013 Route Expansion Plan is aimed at the development of Chinese routes,'' a statement on the site says.
Calls and emails made and sent by Phuketwan have not been returned. As a result, we have been unable to establish the size of the airline's fleet.