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Phuket's future looks healthy as occupancy rates recover

Phuket Booms: Resorts Beat the Red Rumbles

Wednesday, March 24, 2010
RESORTS in the Asia/Pacific region experienced increases in all three key performance metrics for February when reported in US dollars, according to data compiled by STR Global.

Phuket ended February with the largest occupancy increase, rising 35.9 percent to 85.3 percent, followed by Bangkok up 23.1 percent to 70.1 percent, and Bali, up 20.2 percent to 70.3 percent in figures from the group, which regularly measures global competitiveness.

Phuket was also among four markets that posted RevPAR increases of more than 50 percent: Sydney (plus 70.8 percent to US$164.88); Brisbane (plus 55.0 percent to US$126.60); Phuket (plus 53.2 percent to US$119.87); and Bali ( plus 52.0 percent to US$78.49).

RevPAR, a measurement of revenue per available room, indicates the overall financial performance.

In year-on-year measurements, the Asia/Pacific region's occupancy rose 4.7 percent to 60.6 percent, ADR increased 16.2 percent to US$131.36, and RevPAR jumped 21.6 percent to US$79.65.

In year-over-year measurements, the Asia/Pacific region's occupancy rose 4.7 percent to 60.6 percent, average daily rate increased 16.2 percent to US$131.36, and revenue per available room jumped 21.6 percent to US$79.65.

''The Asia-Pacific region continues on its recovery path and reported 20 percent RevPAR increase for the first two months of the year,'' said Elizabeth Randall, managing director of STR Global.

''This follows on from a two percent RevPAR increase for the fourth quarter 2009, which underlines that the bounce of poor performance last year is taking on strength.

''Asia-Pacific is currently leading the way in RevPAR improvements.''

Three key markets posted occupancy decreases: Shanghai (down 10.9 percent to 36.7 percent); Seoul, (down 9.5 percent to 76.6 percent); and Jakarta ( down 2.5 percent to 62.6 percent).

Source: Hotel News Now
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