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Affordable British Brand Premier to Open First Phuket Resort

Friday, May 8, 2015
PHUKEY: Premier Inn, British-based budget hotel group, has continued its expansion in Southeast Asia with the announcement of its first hotel in Phuket.

Due to open its doors in early 2017, the 350-room Premier Inn Phuket will be located close to Patong Beach.

The ''affordable'' hotel will feature a restaurant, bar, swimming pool, fitness centre and meeting facilities.

''Premier Inn Phuket is an important addition to our fast expanding Asia property portfolio and marks a significant milestone for the Premier Inn brand,'' said Erik van Keulen, senior vice president of development for Premier Inn Asia Pacific.

''We are confident that the hotel will set a new benchmark in Phuket's hospitality sector, becoming the preferred choice for value conscious travellers.''

Premier Inn said that Phuket is a ''key focus'' market for its Asian expansion plans.

The company intends to open five hotels in partnership with Thailand's Rayaburi Group Co Ltd, giving it an inventory of around 1250 rooms by 2020.

The Phuket property will join the 224-room Premier Inn Bangkok Soi 11, which is scheduled to open in mid-2016, and the company has also identified Chiang Mai, Hua Hin, Koh Samui and Pattaya as future destinations.

Premier Inn also has 14 hotels in the pipeline in Indonesia and will launch its first property in Singapore next year.

traveldailymedia.com

Comments

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Expect more drunken louts/Benidorm types from the UK. As if the locusts and ruskies weren't bad enough. And I'm British.

Posted by tif on May 8, 2015 11:08

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Tif

Doubt that premier is a good quality affordable hotel chain much like the French brand IBIS use both when travelling in Europe and stayed in ibis in Bangkok and hua hin and not full of drunken idiots think all the back street guesthouses in patong have that market covered

Posted by Michael on May 8, 2015 12:18

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Just what Phuket needs- another large hotel.

Posted by Arun Muruga on May 8, 2015 12:31

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If Premier Inn continues with their "A great night's sleep guaranteed" (especially away from the "drunken louts/Benidorm types" not from the UK)
promise guests will get a comfortable bed instead of the rock hard ones Thai hotels are (in)famous for.

Posted by Alan on May 8, 2015 12:44

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A new Large hotel for the cheaper Charlie's just what Phuket needs can hardly contain the joyous excitement how about a tram or monorail on the island really excite us.

Posted by slickmelb on May 8, 2015 14:05

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That's fantastic news ... yet another hotel to add to the environmental damage that has turned Phuket from a stunning tropical destination to what is little more than a cesspit.

My neighbor is 82 and what born in Phuket. The tales he tells me of how beautiful this island once was. Unfortunately greed and stupidity festered like a cancer which was never treated; he feels the patient is now terminal.

Posted by Graham on May 8, 2015 14:33


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