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The interior of the sea pearl in Patong after the 2004 tsunami

Phuket's Sea Pearl Beach Resort Loses Absolute Branding

Friday, April 10, 2015
PHUKET: Absolute World Group are developing and refining their Phuket operations with the aim to deliver the best possible experience to owners, members and guests across the group's resorts on the Island.

Following major changes to sales operations and the introduction of new marketing strategies last year, the Absolute World Group have opted not to extend its lease on Absolute Sea Pearl Beach Resort.

''We have managed and operated Absolute Sea Pearl Beach Resort for 11 years and its prime location in Patong has made it a popular resort with our members.

''However, this is the only resort within our portfolio in Phuket that we do not own and manage ourselves and without a major overhaul, the resort is no longer of the standard we wish to offer our guests.

''We have decided not to continue our lease,'' said Bryan Lunt, Chairman and CEO of the Absolute World Group.

''As of May 1 2015, this resort will no longer be branded or operated by the Absolute World Group and it will no longer be offered to our Absolute World Group members around the world.''

This marks a milestone in the next Absolute World Group chapter and is part of a larger strategic move to consolidate the group's position.

Absolute Sea Pearl Beach Resort is the only Phuket retained resort by the Absolute World Group while all other resorts on Phuket, as well as the newly built and soon-to-open The Beach Samui boutique resort on Samui Island, are owned by the group.

''We are looking to the future and our strategy of developing and operating our own resorts allows us complete control over the standards and service levels our owners, members and guests are used to with us.

''Our commitment to the islands has seen us invest over 2.1 billion baht into the development of four unique resorts for our guests across Phuket and Samui in the past five years, welcoming over 24,000 vacationers to our resorts each year,'' added Lunt.

As a result of this change, the group's corporate offices and administrative centre will move to a new dedicated office complex in Kathu, providing both better facilities and a more convenient location for staff due to its central position on the Island, while operational and sales personnel will be relocated to Absolute World Group's Phuket resorts accordingly.

Absolute World Group's Phuket resort portfolio includes Absolute Bangla Suites (54 keys), Absolute Nakalay Boutique Resort (33 keys) and Absolute Twin Sands Resort & Spa Phase I (45 keys).

Absolute Twin Sands Resort & Spa Phase II (52 keys) comes online end of 2015 and Phase III (78 keys) is scheduled to open in 2016.

Comments

Comments have been disabled for this article.

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So people not interested in their offer after the hard sales talk will be stranded in Kathu now?

Posted by stevenl on April 10, 2015 10:37

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You could not find a better photo, e.g. facade of the resort, than using this Tsunami Photo.

Posted by Anonymous on April 11, 2015 16:25

Editor Comment:

We try not to bore our readers, anonymous. This is the photo that made the Sea Pearl famous.

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This hotel has actually been acquired by Wyndham Vacation Club. So it's not a stategic withdrawal. Wyndham vacation club will be selling timeshare from there too.

Posted by Jack on April 18, 2015 05:51


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