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Prawit Janyasittikul, CEO of Jungceylon, Patong's retail heartbeat

Nothing But War Can Stop Patong's Big Show

Wednesday, June 24, 2009
GIVEN the trials and tribulations of Phuket over the past few years, from a tsunami to swine flu, nothing short of a nuclear war could stop the island now . . . .

That mysterious cargo ship from North Korea, being shadowed by a US destroyer, couldn't possibly be heading this way, could it?

Well, we certainly hope not . . .

For those who do believe in portents, it's probably significant that Phuket Fashion Week & Music Festival begins today and leads on to the halfway mark of a year that could best be described as the downhill part of a rollercoaster ride.

A lot of people are gripping the sides of the carriage, trying not to scream, and hoping the slope ends soon.

One of those who firmly believes the uphill part is about to start is Prawit Janyasittikul, Chief Executive Officer of Jungceylon, now the retail heartbeat of Patong.

Fashion Week is not just making a statement about what women will be wearing next high season. It's all about belief in Phuket.

''You have to be positive,'' he told Phuketwan in an interview on the run last night. ''We believe in Phuket. That's why we are here.''

The plot is drifting away from the script a little, what with that nuclear standoff on the high seas and thousands of US sailors due to anchor off Phuket for R&R the day after the fashion shows begin.

Sailor meets Model as the fate of the world hangs on the brink . . . Could it be that Phuket's luck is finally changing for the better?

Khun Prawit's faith has never wavered, which is why Phuket is gaining such a big-production event, with lights, cameras and action, just when others are thinking about giving up.

The show must go on, and what a show it will be, with 1000 seats for three modelling sessions each day, the first of them free, pop concerts each night and special after-performance parties.

When Jungceylon opened, some people thought that Patong's wicked reputation would win out. How wrong those doubters have been proved.

''Fashion week will definitely be a highlight for us all,'' Khun Prawit said.

''I believe this event will make Phuket better-known as a world class destination among tourists all over the globe.

''I am looking forward to it. Everything now is ready for the show.''

Jungceylon has had the support of the Phoenix Agency and local resorts, clubs and restaurants in presenting the week.

It's a bit like community action at the top end of town. Instead of cleaning up the beaches, cpr is being applied to bring tourism back to life.

''I think maybe the last quarter will see everything turn around,'' Khun Prawit said. ''The situation on Phuket will improve. Think positive.''

He sees Phuket's future as a highly competitive one, and says a duty-free economic zone would be difficult for any government to embrace because of the revenue that the island generates.

''Once we have had the whole week, we will look at the feedback from tourists and expats and assess whether we can do it all again next year.''

Jungceylon attracts about 20,000 visitors a day at this time of the year, compared to 35,000 a day in the high season.

The free catwalk shows begin at 2pm daily, with ticketted events each evening.

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Comments

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How has nuclear war found its way into an article about Phuket Fashion Week? Laughably over the top. "Fashion Week is not just making a statement about what women will be wearing next high season. It's all about belief in Phuket." What a load of rubbish. Can't you keep this sort of stuff in quotes?

Editor: Of course it's over the top. Are you a little slow, or just short of fun in life?

Posted by Anonymous on June 24, 2009 10:31


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