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Banyan Tree to Launch Cassia on Phuket in December: Fourth Brand Also Coming Soon

Friday, January 16, 2015
PHUKET: Banyan Tree Hotels and Resorts will be adding 30 new properties within the next four years and is looking at several projects in South America, the US, Europe and the Middle East, reports ttgasia.com.

The brand that began on Phuket will spread additional new properties across the Banyan Tree (12), Angsana (14) and the forthcoming Cassia (4).

Banyan Tree vice president for sales and marketing, David Spooner, said: ''Our first Cassia hotel will go live in Phuket this December.

''Other destinations (expecting the brand) include Bintan, Lijiang, Sri Lanka, Gold Coast of Australia, New York and London. The group will build and sell the property, then market it for the owners.''

Laguna Phuket has been the setting for one of Phuket's pioneers to move from resorts into property and then to meld the two so that the start-up cash comes from individuals.

The first Banyan Tree opened on Phuket in the 1980s and the group, now headquartered in Singapore, is going through a period of rapid expansion.

Banyan Tree will also roll out its fourth brand in 2016, Spooner revealed, which focuses more on the mid-market and will be operated through management contracts.

He added that the rationale behind aggressive expansion is to become a ???good collection of brands?????.

''We're a rising brand in Asia and our goal is to compete with Four Seasons. China remains a powerhouse and we have just opened Banyan Tree Yangshuo and Angsana Xian Lintong there, to be followed by Banyan Tree Huangshan, Angsana Chongqing Beibei and Banyan Tree Jiuzhaigou within this year.''

More at:
http://ttgasia.com/article.php?article_id=24461

Comments

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Correction.
The fist Banyan Tree in Phuket opened in the 1990's.. not 1980's.
The first property to open in this area which is called now 'Laguna' was the former Dusit Laguna in 1987

Posted by Mr. K on January 26, 2015 12:25


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