When we say other side, we really do mean other side. On the west coast, there are beaches and well-known holiday destinations such as Patong, Karon, Kata, Kamala and Kalim.
On the east coast, there is Phuket City, the island's capital, and its wonderful historic centre, Old Phuket Town.
This is Phuket's true other side.
As thousands of Phuket people and visitors discovered last night, Old Phuket Town is a secret Phuket pleasure and treasure.
With common sense and good timing, Phuket's tourism planners sought to bring visitors for Chinese new Year on February 10 and to hold them through Valentine's Day to the Old Phuket Town festival.
Judging from last night's opening night, the strategy worked. Thousands more tourists should take the opportunity to check out the other side of Phuket tonight and Sunday night.